APEX Swim School

A Division of Apex Enrichment Academy Ltd.

Effective Date: May 1, 2026
Last Updated: May 1, 2026

Apex Enrichment Academy Ltd. (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with Nova Scotia and Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

APEX Swim School is a division of Apex Enrichment Academy Ltd. This Privacy Policy applies to all activities, programs, and services offered by both Apex Enrichment Academy Ltd. and APEX Swim School.

1. What Is Personal Information

“Personal information” means any information about an identifiable individual. This includes:

• Full name

• Date of birth

• Mailing address

• Email address

• Phone number

• Emergency contact information

• Medical or health-related information (such as allergies, medications, swimming ability, or special needs)

• Photos or videos of participants

• Attendance and progress records

• Incident or injury reports

• Payment or billing information

2. Information About Children

Our programs are designed for children. Personal information of minors is collected only with the consent of a parent or legal guardian. Parents or guardians have the right to access, update, or request deletion of their child’s information, subject to legal requirements.

3. How We Collect Personal Information

We collect personal information in the following ways:

• When you register for programs or services

• Through our online registration systems (such as Jackrabbit)

• When you communicate with us by email, phone, or website

• During lessons, assessments, or program participation

• Through consent forms (including medical and media consent)

4. Why We Collect Personal Information

We collect and use personal information for the following purposes:

• To register participants and manage class placement

• To assess swimming ability and ensure appropriate level placement

• To provide safe supervision in and around the pool

• To respond effectively to medical needs or emergencies

• To maintain attendance, progress, and skill development records

• To manage billing, payments, and receipts

• To communicate schedules, updates, or urgent notices

• To meet insurance, legal, and safety requirements

• To improve our programs and services

• To use photos and videos for promotional purposes (with consent)

5. Water Safety and Supervision Records

To ensure a safe aquatic environment, we may maintain internal records related to:

• Swimming ability and progression

• Instructor observations and safety notes

• Incident or injury reports

• Emergency response actions

These records are used strictly for safety, training, and operational improvement purposes.

6. Consent

We obtain consent before collecting, using, or sharing personal information, except where required or permitted by law.

• Consent is provided by a parent or legal guardian for all minors

• You may withdraw consent at any time by contacting us

• Withdrawal of consent may affect participation in certain programs, especially where safety information is required

7. Disclosure of Personal Information

We may share personal information only in the following situations:

• With authorized staff for operational and safety purposes

• With trusted third-party providers (registration, payment systems) who comply with privacy laws

• With emergency medical personnel when required

• With insurance providers in the event of an incident

• With legal authorities when required by law

We do not sell or rent personal information.

8. Protection of Personal Information

We take appropriate steps to protect your information, including:

• Secure registration and payment platforms

• Password-protected systems

• Restricted access to sensitive data

• Staff training in privacy and child safety

• Secure storage of physical and digital records

9. Retention and Disposal

We retain personal information only as long as necessary for program delivery, safety documentation, and legal requirements. When no longer required, information is securely deleted or destroyed.

10. Access and Correction

Parents or guardians may request access to or correction of their personal information or their child’s information at any time by contacting us.

11. Use of Photos and Videos

Photos and videos may be taken during lessons or events for communication, training, or promotional purposes.

• Written consent is obtained during registration

• You may withdraw consent at any time

• We do not identify children by full name without explicit permission

12. Website and Cookies

Our website may use cookies to improve user experience. These cookies do not collect personal information unless voluntarily provided.

13. Third Party Platforms

We may use third-party platforms (such as registration and payment systems). These providers have their own privacy policies and comply with applicable data protection laws. We encourage users to review those policies.

14. Updates to This Policy

This Privacy Policy may be updated from time to time. The most current version will always be posted on our website with the updated effective date.

15. Contact Information

If you have any questions or requests regarding this Privacy Policy, please contact us:

Apex Enrichment Academy Ltd.
(APEX Swim School is a division of Apex Enrichment Academy Ltd.)
Halifax, Nova Scotia, Canada
Email: Info@apexenrichment.com
Website: www.apexenrichment.com